征稿期刊

Journal of International Marketing

期刊级别

IF 4.2 (JCR 2024)

SSCI

Q2 (BUSINESS 105/316)

征稿主题

Global Luxury Branding

细分领域

Conceptualization of luxury branding in an international marketing context

Democratization of luxury and luxury branding

New luxury in the digital age

The role of sustainability/environmentalism in the context of luxury brands

Cultural differences regarding luxury consumers and brand management

Implications of digital change and disruption on luxury brands: how to navigate through digital disruption and transformation

Integrating AI with advanced technologies for luxury brands

Leveraging virtual reality and augmented reality in luxury service encounters

Consumer psychology and behavior in the digital luxury experience

Consumer psychology and behavior toward luxury brands in social media

(Digital) brand management in the luxury product industry

Consumer psychology and behavior toward luxury brands in the metaverse environment

Digital marketing communication in luxury

重要时间

Submission Deadline: 30 August 2025