征稿期刊

Journal of Product & Brand Management

期刊级别

IF 5.7 (JCR 2024)

SSCI

Q1 (BUSINESS 59/316)

Q1 (MANAGEMENT 77/420)

征稿主题

Brand Purpose: Towards a deeper understanding of the construct, its antecedents, co-creation process, and outcomes

细分领域

How can we conceptualize brand purpose?

What are the characteristics of a good brand purpose?

What are the drivers of brand purpose?

Which processes are used to construct brand purpose?

What are the outcomes of brand purpose for different internal and external stakeholders?

What is the role of brand purpose in driving brand equity?

What are the tensions in enacting a brand purpose and how are they managed?

What is the role of co-creation in defining and implementing brand purpose?

What are the roles of different stakeholders in defining and activating brand purpose?

How can organizations best embed a brand purpose?

What is the relationship between corporate and brand purpose?

What is the relationship between a brand purpose and the personal purpose of employees?

How can brand purpose best be measured and evaluated?

重要时间

Submission Deadline: 30 November 2025